Privacy Policy

Our mission is to capture your treasured memories and make them Always Be in keepsakes, jewellery and gifts.

To achieve our mission, we want to show you personalised services, products and promotions, we think you’ll be interested in, based on information we collect from you and third parties. We only use that information where we have a proper legal basis for doing so.

This policy will help you understand what information we collect, how we use it and what choices you have about it. If you have any questions, please contact us.

Always Be Keepsakes and Gifts are committed to ensuring that your privacy is protected. Any information we ask you to provide, by which you can be identified when using this website will only be used in accordance with this privacy statement.

We collect information in a few different ways:

1. When you give it to us, or give us permission to obtain it

When you sign up for our mailing list, buy our products, or sign up to take part in a give-away or competition, you give us certain information voluntarily. This includes your name, email address and any other information you choose to give us. If you buy something, we collect transaction details, contact information (address and phone number), prints (handprints, footprints and/or fingerprints) necessary for fulfilment of your order, and details of what you bought. If you buy something for someone else, we collect their delivery details and contact information.

If you link accounts from other third party services, we also get information from those accounts. The information we get from those services depends on your settings and their privacy policies, so please check what those are.

2. We also get technical information when you visit our website

Whenever you use our website, certain information gets created and logged automatically. Here are some of the types of information we collect:

  • Log data. Our servers record information(“log data”), including information that your browser automatically sends whenever you visit a website, or that your mobile app automatically sends when you’re using it. This log data includes your Internet Protocol address, how you used our website, cookie data and device data
  • Cookie data. We also use “cookies” (small text files sent by your computer each time you visit our website, unique to your browser) or similar technologies to capture log data. When we use cookies or other similar technologies, we use session cookies (that last until you close your browser) or persistent cookies (that last until you or your browser delete them). Some of the cookies we use are associated with your account (including information about you, such as the email address you gave us) and other cookies are not. For more detailed information about how we use cookies, please review our Cookie Policy (bottom of page).

These are the following Third Party Data Processors we currently use.

  • WordPress – our website is hosted by wordpress to process orders and transactions made on our website. Read WordPress’s Privacy Policy HERE.
  • Paypal: All our online transactions are made via Paypal – an online card/payment processing service. Read Paypal’s Privacy Policy HERE.
  • Mailchimp: We use Mailchimp – a marketing platform, for email marketing puposes. We use Mailchimp to send out our newsletters and to post Landing Pages on our website about current promotions. Mailchimp’s Privacy Policy can be read HERE.
  • Gimp: An online photo editing site is used to edit Handprints and Footprints for orders. No Hand or Footprints are kept on this site. It is used for online editing purposes only.
  • Facebook & Instagram: Occasionally we will obtain your name and address via Facebook or Instagram. You would normally contact us first by either directly sending a Private Message or by commenting on our posts. Read Facebook’s Privacy Policy HERE and Instagrams Privacy Policy HERE.

Social Media

We use photos of the products we make, across our social media platforms, which include, Facebook, Instagram, Pinterest and Linkedin. We never share full names of our customers unless you have given written consent to do so. First names will usually be displayed on keepsakes and will therefore be visible on photos that are shared on our social media pages.

Printed Marketing Material

We use photos of the products we make on printed marketing material such as Business Cards and Leaflets. First names will usually be displayed on keepsakes and will therefore be visible on photos printed for marketing purposes.

What we do with the info we collect:

We use this data to make decisions to improve our products and services and send you promotional offers based on what we think you will like or have bought. We have a legitimate interest to maintain our relationship with you, and protect your data.

How we store your information:

We take the security of your personal information seriously. When you place an order online or face-to-face, we use PayPal or Woocommerce as a third party service, who collect your financial data. This may include your credit or debit card number and bank account details. This financial information is not stored by us and is managed by the third party provider you select to process your transaction.We recommend you check their privacy policies for more information on this.

Your personal information is stored by us in both paper and electronic format.These records are maintained for tax purposes and retained by us for a maximum of six years.During this time your personal information is kept securely in locked filing cabinets and our computerised databases are encrypted on cloud based storage, with password protection, to guard your information and protect them from loss and misuse.

Where a password is required to access certain areas of our website, you are responsible for keeping your password secure and confidential.

Copies of handprints and footprints that you provide for us to fulfil your order are also stored electronically for up to four years. Physical copies of fingerprint moulds will be retained for the same period. This provides you with the opportunity to re-order at a later date using the same prints. You can inform us at any time if you would like these to be removed from our system or destroyed. All physical prints are securely kept in locked storage and electronic copies are guarded with password protection and stored on encrypted Cloud based storage. From June 2019 all original copies of prints that we receive via post will be returned with completed orders.

We keep your information only as long as we need it, to provide valuable service to you. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we will remove this from our systems. All physical copies of prints and paper based information will be shredded and destroyed after the retention period outlined above.

Our policy on children’s information:

Children under 13 are not allowed to use our website.

Your rights:

You have certain rights in relation to the information that we have about you described below.

  • You can request to access the information we hold about you.We’ll usually share this with you within 30 days of you asking us for it.
  • You can ask us to correct your information or delete it, if you are unable to do it yourself.
  • You can ask us to stop using your information, and opt out of receiving our newsletters or marketing messages and object to us having the information you provided to us sent to another organisation, where we hold this information with your consent, where it’s technically feasible.

How we make changes to this policy:

We aim to meet high standards and so our policies are constantly under review. From time to time we may change this privacy notice. We recommend that you check this page periodically to review the latest version.

How your Personal Data is shared

We take the protection of your Personal Data seriously and would never share your information with third parties other than the ones we have referenced in this Privacy Policy.

If requested by a governing body, we have the legal right to share your Personal Information to inform governing bodies of suspected fraud or actions that would be deemed illegal. We have the right to share your Personal Information with law enforcement bodies to uphold our Terms and Conditions if necessary.

Contact details:

Full Name: Always Be Keepsakes

Email Address:

Postal Address: 49 Frederick Street, Stapenhill, Burton on Trent, DE15 9HA

If you have a complaint regarding any aspect of your personal data or this privacy policy, please write to Katherine Bentley (Data Protection Officer) at the above contact details.

If you are still not satisfied with the outcome of your complaint, you may write to the Information Commissioner’s Office. You can also contact the Information Commissioner’s Office using their online form:

Cookie Policy

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.